Perception of Customers Toward the Introduction of Islamic Banking to Ghana

This study seeks to determine customers’ impressions of Islamic Banking (IB) in Ghana. As a non-Islamic Sub-Saharan African country, the study’s goal is to investigate Ghana’s behavioral goals regarding IB implementation. The recommended approach is based on the “theory of planned behaviour (TPB),” which is widely utilized in customer behavior evaluation. This theory consists of belief structures related to behavior, norms, and control that influence consumers’ intentions. The questionnaire was designed to be self-administered. The results of the self-administered structured questionnaire were employed to gather information from 312 respondents to investigate banking customers’ perceptions of embracing IB in Ghana. SPSS Amos and partial least squares structural equation modeling (PLS-SEM) were utilized in conducting the descriptive technique. The technique of the model shows an acceptable high goodness-of-fit index, and the data is consistent with the statistical model; the measurement model had a good enough validity and reliability, and the Standardized Mean Square Values (SRMR) were acceptable because it was below the threshold. All three predictors were found positive and significant; the attitude of banking customers in Ghana toward IB significantly impacted their behavioral intention to use it when introduced. Similarly, subjective norms were found to be significant and positive, and lastly, perceived behavior control was found to be positive and effective from all three components. Attitude is the most important factor determining a consumer’s desire to use IB, and it has the greatest performance value, followed by subjective norms and perceived behavior control. Nevertheless, perceived behavioral control outperformed subjective norms, which means more awareness must be created to motivate more banking consumers to use IB when introduced.