Stakeholder Analysis and AVENUE Strategies

This chapter contains the final stakeholder analysis. It showcases the key actors involved in testing and deploying automated minibuses for public transport in European cities. This assessment helps construct a strategic overview of the expectations, needs, and impacts of the stakeholders and the connections between them. This stakeholder analysis relied on qualitative methods and involved four steps. As a first step, an initial stakeholder scan was conducted. Through a literature review, including both academic and grey literature, and stakeholder mapping techniques, the main stakeholder groups were defined. The second step involved semi-structured interviews to gain a thorough understanding of the objections, perceptions, and information-seeking behaviour of these stakeholder groups. In the third step, a content analysis of the interviews was conducted, which led to the depiction of six key themes. The initial three steps are centred on conducting an analysis at the EU level. The fourth step took a project-level perspective. A literature review and expert interviews were conducted to determine the main relations and themes for the AVENUE ecosystem, based on which the AVENUE stakeholder and mobility services map was developed. The analysis delivers valuable findings: