Case Studies of Social Responsibility in Tourism

The chapter describes in detail the desired social responsibility and its forms of key tourism actors. The section on the hospitality sector discusses the benefits of introducing social responsibility for accommodation facilities and guests’ perceptions of it. In the section on tourism transport, the focus is on giving examples of the implementation of social responsibility, with an emphasis on the social responsibility of a conventional airline. In order to create a comprehensive picture of how social responsibility in destination management is implemented, the time factor and strategies for developing and measuring tourism quality in a destination are discussed. The importance of participative management is highlighted and important approaches to social responsibility of destination actors are recalled. For tourism attractions, two approaches are presented. Two approaches are presented for tourism attractions. In particular, for frequently visited natural and cultural attractions, approaches related to respecting carrying capacity are used, while for attractions with high energy and other resource consumption, the use of formalised procedures according to ISO standards is emphasised. The social responsibility of tour guides, animators and interpreters is discussed in terms of interpretation, appropriate selection of destination facts and how to guide visitors. The key to discussing the social responsibility of visitors is their motivation, segmentation and use of codes of ethics and visitor codes. The interpretation is accompanied by mind maps that summarise important aspects of the issue in a clear and structured way.