Understanding Gen Z to Innovate in Industry 4.0

In today’s constantly changing world, people of different generations work together in a globalized environment that is full of uncertainty and risk. To stay competitive and sustainable, companies need to innovate. To succeed in the future market, companies need to invest in digital transformation to keep up with the changing expectations and values of Gen Z. The purpose of this study is to examine how Gen Z perceives the labor market, focusing on their expectations and contributions, the impact of digital transformation on the workplace, and the necessary skills for success. It also aims to identify the benefits and rewards that are most valued by this group. A quantitative and descriptive research approach was used to obtain significant results. The research suggests a disparity between the expectations and demands of Gen Z and the prevailing methods employed by many businesses. It underscores the necessity for companies to reshape their operational strategies and workplace ethos to better suit the technological acumen and unique principles of Gen Z. These principles encompass an emphasis on maintaining a harmonious work-life equilibrium, fostering creativity, and promoting environmental consciousness. Furthermore, the study underscores the pivotal role of forward-thinking human resource management in harmonizing company practices with the expectations and needs of Gen Z.