Take Pleasure in One’s Old Age-User-Friendly Interface and Functional Design to Meet the Needs of Elderly Tourism

Population aging is an important trend in social development as well as a common global reality. In a digital society, difficulties in applying technology and barriers to accessing information limit elders’ travel experience. Although many digital products, including mobile, have been age-adapted under the call of the government and society, many problems still lead to the inability to truly meet the needs of the elderly. In order to narrow this gap, this paper proposes to combine the mental model with the concept of service design and apply it to the elderly-oriented interactive interface of tourism, which can help the elderly plan and participate in tourism activities more pleasantly. First of all, we deeply entered the living field of the elderly as volunteers to conduct observations, interviews, and questionnaires on the elderly group and collate specific data. Afterward, based on the collated data, we constructed the mental model of elderly-oriented tourism interaction design. Finally, combined with the concept of service design, we constructed the modeling frameworks, such as user profile, service system, and user journey, in order to better understand the needs, pain points, and opportunity points in the service process, and then formed a specific plan of interaction design. The results show that this study can realize the elderly orientation and the group intelligence innovation of tourism interaction and also provide reference and inspiration for the fuzzy front-end development of the human-computer interaction interface.