Towards a New (Old) Generation of Cyclotourists: Implementing an Improved Concept of Jizo Brand

Modern civilization is being impacted by the digital revolution, which is evolving at an astounding rate. ICT are rapidly developing, widely adopted, and used by people worldwide for social networking, travel, and physical exercise. Gamified cyclotourism, which combines the concepts of ICT, tourism, and exercise, may be a technological solution that encourages the senior public to participate in the activity. It offers many advantages, including low-impact physical activity, sustainability, social and cultural interaction, and health and wellbeing. The purpose of this study is to report the development and evaluation of Gen from Jizo, an improved concept of a senior cyclotourism app entitled Jizo, following a development research methodology. Twelve senior citizens and five ICT informed individuals were involved, at different moments, in the testing and evaluation of the app and website hi-fi prototypes. Despite suggesting some changes, the results generally imply that participants thought the interfaces were easy to use, straightforward, and compliant with design and interaction standards. It is claimed that these solutions fight against social isolation, encourage consistent physical exercise, and provide enriching experiences that encourage social contact among users.