Online Semi-structured Interviews to Better Capture Generational Media Actions: The Relevance of Relaxed, Participative and Reflexive Approaches
摘要
This paper presents thoughts on the use of online semi-structured interviews in a participatory format. On one hand, in the process of interviewing and on the other by using complementary methods such as media diaries and its associated online ethnography techniques. One of the challenges of audience research is the capture of the “audiencing” [1] process, in this paper we rely on two research projects to better discuss and consider forms of doing it, in arid research contexts, such as online and with a (inter)generational dimension.