The Adoption of Digital Banking: Embracing the Future of Financial Services

Banking Banking is positively offering creative solutions, and convenient, and affordable access to suit customers’ changing needs of customers [15]. Consumers find digital banking to be appealing due to these advantages [11]. Despite the advantages of digital banking, issues still are issues that need to be resolved before it can be widely adopted. Consumer adoption of digital banking is influenced by a variety of factors, including legislative restrictions, market competitiveness, and technological improvements [11]. This chapter is organized into two sections. Starting from understanding consumer behavior in the digital age, we then focus on the determinants of the adoption of digital banking in Vietnam.