Generative AI promises to impact every aspect of our human experience. The possibilities it provides can easily lead our minds down fear-induced rabbit holes or open our eyes to novel experiences unlike any other. Through AI-human collaboration, creative processes can transform to yield distinguished output. In this chapter, we explore the interplay between creativity and generative AI, how our roles might morph as the AI-human dynamic evolves and propose some best practices when designing with generative AI or building creative solutions using generative AI.