Comparative Analysis of the Presence and Decision Making in Romantic Visual Novels: Influence of Personalization and Sense of Presence

Video games have always had a significant impact on society, going beyond mere entertainment to become a cultural force that influences how we interact, learn, and perceive the world. This study explores how personalization and immersion affect decision-making in Visual Novels, a virtual environment that is often overlooked in research despite its importance. By incorporating moral aspects into decision-making and offering both personalized and non-personalized narrative options, the study aims to uncover potential connections between the types of choices players make, their sense of immersion, and the level of personalization. Two groups of participants played a decision-making game, one experiencing personalized narratives and the other pre-defined stories. The findings suggest that participants in personalized environments tend to make more conservative choices, indicating a possible relationship between personalization and decision-making. The study emphasizes the intricate nature of player experiences in romantic visual novels, highlighting how individual preferences and cultural backgrounds influence the subjective experience. Additionally, the results indicate that factors such as age, familiarity with the genre, and attraction to specific characters may also influence decision-making processes.