Navigating the Generation Z Wave: Transforming Digital Assistants into Dream Companions with a Touch of Luxury, Hedonism, and Excitement
摘要
Individuals born between 1995 and 2009 are referred to as the Generation Z population, characterized by their pursuit of pleasure, innovation, and interaction. As the driving force behind automotive purchases in the next two to three decades, the automotive industry needs to understand their core requirements for in-car intelligent assistants. In this study, we collaborated with Porsche, a brand synonymous with luxury, hedonism, and excitement, to complete three task design briefs based on different user groups. Throughout the model development process, we employed evaluation methods such as heuristic assessment, user testing, and expert reviews, ensuring our models provide personalized services for specific demographics. This not only enhances the driving experience by making it more intelligent, enjoyable, and comfortable but also aligns with the growing expectations of the Generation Z population towards automotive technology. This collaboration offers valuable insights for the future development of the automotive industry, enabling it to better adapt to the digital age and meet the evolving needs of users.