Analysis of the Impact on Immersive Experience: Narrative Effects in First and Third Person Perspectives

This study conducted a comprehensive analysis using meta-analysis methods on data extracted from 9 papers (N = 6770), aiming to explore the differences in audience experience and influencing factors related to first-person and third-person narratives. Specifically, the research focused on the effects of first-person and third-person narrative styles on potential factors influencing immersion experience, including emotional engagement and behavioral intent. The results indicate that both first-person and third-person narratives did not significantly impact the audience’s emotional engagement and behavioral intent. When combining emotional engagement and behavioral intent into a single outcome variable, there was no significant difference between the effects of first-person and third-person narratives. However, when considering emotional engagement and behavioral intent as separate outcome variables, the study found that first-person narratives were more effective in eliciting emotional engagement compared to third-person narratives, with no significant difference in behavioral intent. Additionally, the research highlights that individual cognitive difference among the audience may influence memory biases, thereby affecting immersion experience. In summary, this study provides a clearer perspective on the core issue of the impact of different narrative perspectives on immersion experience. It not only lays the foundation for further research on immersive experiences in cultural heritage sites but also offers practical solutions for cultural communication and identity.