User Experience Research in China's Tourism Industry Based on Knowledge Map

With the further development of China's economy, the demand for tourism has increased dramatically, and the importance of User Experience (UX) as a key factor in the tourism industry has become increasingly important. Therefore, Understanding the current situation of UX in China's tourism industry, finding the key factors affecting UX, identifying and solving the main problems, and researching the development history are of great significance in guiding the future development of UX research. However, no scholars have yet to conduct a comprehensive combing of core Chinese journals for this field and analyse the research through knowledge map. Hence, this paper adopts scientific bibliometric method to select all the journal articles collected by China National Knowledge Infrastructure (CNKI) and uses CiteSpace and SATI as the research tools to carry out a comprehensive analysis. The results show that: 1) China's research on the themes of “User Experience” and “Tourism” started in 2011, and the research disciplines are mainly distributed in the fields of Tourism, Computer Software and Computer Application, Trade and Economy; 2) Based on the analysis of the co-occurrence diagram of the knowledge map, the research mainly focuses on “User Experience”, “Service Design” and “Tourism”. And 3) From the knowledge map of authors and major research institutions, it can be seen that the research on User Experience in China's tourism industry is more concentrated, with a high degree of cooperation, but currently there is still no relatively fixed large-scale research team.