Creating an Online Exhibition About Shoe Heritage

The paper documents the full process of creating the story “Climbing the highest point on earth – How Swiss footwear contributed to the first ascent of Mount Everest in 1953” on Google Arts & Culture (GAC). To the authors’ best knowledge, this paper is the first of its kind dedicated to the design, development, promotion, and evaluation of an online exhibition in the form of a story on GAC from a digital fashion communication perspective. Starting from the historical archive of Swiss fashion brand Bally, the paper follows the steps proposed by the ADDIE Model of Instructional Design and outlines how storytelling with heritage narratives and multimedia can be used to create a didactic and entertaining online exhibition while adhering to the best practices of the platform. The main challenges that arise throughout the different phases are demonstrated.