A Study on Enhancing the Influence of Intelligent Investment Advisors on Users Through Experience Design

With the advent of the Internet finance era, intelligent investment advisors have become a trend in the current investment and financial management landscape and have also become a hot topic of interest in various circles. This article will elucidate how applying experience design to the current market of intelligent investment advisory can provide users with a better service experience, allowing more users to understand and trust the intelligent investment advisory service industry. For users, intelligent investment advisory represents a relatively low entry point into investment. However, research has shown that the factors influencing users’ choice of intelligent investment advisory are the learning curve and the high financial literacy threshold, which deter many young and inexperienced individuals from opting for intelligent investment advisory. Based on research findings, the vast population of young and inexperienced individuals presents a potential target for the intelligent investment advisory market. Moreover, this demographic’s financial awareness is not yet fixed and can be molded, making it an opportunity for design. This article will focus on explaining how to expand the influence of intelligent investment advisory through experience design, thereby fostering positive financial awareness among users. This, in turn, will cultivate healthy financial habits among young and inexperienced individuals, making them the primary users of the intelligent investment advisory market.