Voice Revolution on Wheels: Porsche’s Pioneering Journey into Next-Gen In-Car Interactions
摘要
In the context of the smart era, in-car human-machine interaction (HMI) faces new opportunities and challenges. Voice interaction, as a crucial mode of HMI, presents fresh possibilities for a superior user experience (UX) in in-car interactions. Currently, Porsche, as a traditional automotive company, has certain shortcomings in the design of voice interaction and voice digital assistants (DA). This project addresses these gaps by approaching innovation and improvement in the DA domain from two dimensions: Visual Design (Avatar) and Dialogue Design. Following the principles of human-centered design (HCD), this initiative aims to provide feasible solutions for Porsche’s transition towards intelligent in-car HMI.