Exploring Electric Vehicle Charging Space Brand Market Factor and User Experience: A Case of the United States and China

With electric vehicles gradually replacing traditional petrol vehicles in the global market, charging stations usually provide a variety of different charging scenarios and modes to meet the needs of users in different usage scenarios. How to help brands establish standardized charging spaces in the US and China based on local user needs is a problem that needs to be solved. In this paper, we will take China and the United States, which have an advanced position in the global EV market, as an example, and use the exact same design research method to explore their charging space markets, investigate their user experiences, and ultimately compare and analysis them to draw conclusions that will help brands to establish standard charging spaces in China and the United States, as well as provide valuable references to the standardization of charging spaces on a global scale. Firstly, this paper will explore the charging space market in the two regions through literature review, cultural probes, and expert interviews; secondly, it will investigate the user experience in the two regions through observations, questionnaires, and interviews; and finally, it will compare and analysis the above data to draw conclusions. The final conclusions will be used to support the design of branded standardized charging spaces in China and the US and provide a reference for globalization and standardization.