Proposal for Packaging Evaluation Methodology Based on Eye-Tracking and Affective Evaluation

Package design plays an important role as a means of communicating product information and value. In terms of package design, knowledge is needed on how to visually convey the value of the contents to better show the value of the product. However, in previous studies, there has not been much research on which elements of the package are looked at and what impressions are made about each one. Therefore, the purpose of this research is to clarify exactly the elements of the package that affect kansei by investigating both gaze measurement and kansei evaluation. To achieve the purpose, we will evaluate the gaze time with kansei words and discuss the results.