Designing Interactive Infographics for Traditional Culture: An Exploration of Interaction Patterns

Information graphics, or infographics, combine elements of date visualization with design and have become an increasingly popular mean for disseminating information. In traditional media, the lack of interactivity in static infographics imposes limitations on information capacity, display space and user perspectives. When dealing with a large or complex amount of information, readability and comprehension can become challenging. However, due to the vast amount of information embedded in traditional cultures, it is challenging to fully showcase on a limited screen space. Therefore, adopting interactive infographics proves to be an effective method for inheriting and promoting traditional cultures. By employing various interactive modes, it presents the diversity and essence of cultures, allowing audiences to intuitively grasp historical and cultural information. This study, based on indepth interactive design methods, delineates eight types of infographics and potential interactive modes. Through concrete design practices and test evaluations, it empirically supports the exploration of interactive modes. The research aims to enhance user engagement, optimize information communication, and adapt to user needs and habits, thereby fostering a broader application of information graphics in cultural heritage.