Sustainable E-commerce Marketplace: Reshaping Consumer Purchasing Behavior Through Generative AI (Artificial Intelligence)

In a world marked by rapid technological advancements and a burgeoning consumer product market, addressing the critical aspects of sustainability, affordability, and user experience has become imperative. This paper details the development of Fetch, an innovative mobile application that seamlessly integrates sustainable e-commerce, AI-driven personalized recommendations, and efficient warranty management. By combining secondary research, primary research, development, and usability testing, the study delves into consumer behavior, attitudes toward pre-owned products, and perspectives on sustainability. The current mobile-centric focus lays the foundation for future expansions, including web browsers and other device applications.