Strategies for Applying AI Marketing in the Senior Market

The number of people aged 65 and over is expected to more than double from 700 million in 2020 to 1.5 billion in 2050. As a result, the silver industry is growing, and this silver industry should change its perception of seniors as young and active adults, not just targeting the elderly. Artificial intelligence (AI) technology, which is the most widely applied in the senior industry, is a key element in marketing strategies. Technologies such as voice recognition and the Internet of Things provide the most basic health, mobility, and convenience of life in senior life. In particular, by maximizing the convenience of seniors in the distribution and Internet markets, it is possible to present a rich life and a premium lifestyle. The expansion of the silver industry in the senior market and artificial intelligence marketing using artificial intelligence technology are closely related to each other, and strategic suggestions on how to apply artificial intelligence marketing efficiently are needed. Therefore, in this paper, we would like to examine the cognitive understanding of the senior population, the current status of each country, and the application of artificial intelligence marketing to the senior market, and present an innovative model to the changing senior market.