Bibliometrics-Based Analysis of Trends in Affective Design Evaluation Research

This paper aims to systematically understand the overall characteristics of emotional design evaluation research on a global scale, grasp the current research hotspots and knowledge evolution process of emotional design, and explore new future development trends based on current research hotspots. Taking the literature related to emotional design evaluation included in Web of Science as the data source, VOS viewer is used to sort out the research context from the annual output distribution of literature, country, research institution, author, and reference co-citation by scientific bibliometric method, and conduct visual analysis. The results showed that the number of literature within the search scope showed an overall upward trend, and in the field of affective design evaluation, the United States ranked first in the number of publications, followed by China, and the United Kingdom ranked third. The top three prolific authors are all scholars from China, namely Ding M, Guo F, and Liu WL; the journal with the most literature is FRONTIERS IN PSYCHOLOGY, the research hotpots are model, design, behavior, and quality. This paper visually analyzes the research status, development trend and research hotspots in the field of emotional design evaluation, which has corresponding guiding significance for relevant researchers.