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Exploration of Cultural IP Image and Common Pattern Gene Extraction in Virtual Reality Design Interaction

  • Junyu Zhou,
  • Ruiyang Chen

摘要

This paper first studies the origin and flow of IP images from the interactive perspective of design, explores the definition and rules of IP in the form of knowledge graph based on semiotics, and puts this problem into the background of the current wave of AI and virtual reality, and raises the following questions: - The definition of IP in virtual reality and the original IP in the network? What is the way forward? Based on the AI data era background of IP business image for induction automation design processor, to achieve better IP cultural communication and exchange. The author selected the female ethnic characteristic clothing of Hui ‘an area of Fujian Province as the representative object of design. In this realization part, the article first takes Hui ‘an women’s ethnic clothing as an example to explore the characteristics of ethnic clothing induction methods - structure multi-modal form and cross-comparison analysis of horizontal multi-cultural pattern design and extract the elements. Then, according to the formula points summarized, the virtual IP image is designed with the characteristic ethnic dress of women in Hui ‘an area of Fujian Province, China. According to the cultural gene and regional characteristics contained in the regional ethnic image, the pattern factors are decomposed reconstructed, and applied to the IP image design under the meta-structure virtual reality technology. On this basis, the VR system of the minority cultural IP generator is built. It allows users to generate IP images of featured nationalities in a more immersive environment through shapes, colors, lines, etc., summarized by patterns. Finally, the team tested the VR system. According to the five aspects of “whether the generated IP image is more vivid/whether it can integrate national characteristics/whether it is more immersive/whether it is more memorable/whether it is easier to understand”, a total of 20 members participated in the evaluation. In the answer, we finally find that through this VR system, we can more intuitively and immersive feel the integration of culture and national memory in a new form, construct a new mode of cultural transmission in the meta-universe era, and promote cultural exchange and cultural memory storage.