Research on the Application of Virtual Reality Technology in Short Video Production Within the Perspective of Cross-Cultural Arts

Objectives: With the advancement of globalization and the development of science and technology, cultural exchanges between various countries have become more and more frequent, and cross-cultural communication has become an important phenomenon in today’s society, which can help to better understand and appreciate the uniqueness of different cultures, and promote cultural exchanges and integration. Therefore, intercultural communication has become an important research field. However, in the process of cross-cultural communication, due to geographical limitations, people cannot feel the charm of different cultures in their own situation, and their understanding of culture stays on the visual surface, and the experience of watching only through words, pictures and videos will be greatly reduced. The use of virtual reality technology can break this limitation, so that people from different cultural backgrounds can have a more intuitive and in-depth understanding and experience of different cultures, and promote communication and understanding between different cultures. This paper takes “virtual reality technology” as the core of the research, explores the application of virtual reality technology in the process of short video production, analyzes the advantages and shortcomings of virtual reality technology in short video production, and predicts the development trend of virtual reality technology in the future, so as to provide reference experience for the video creators, and to promote the understanding and integration of different cultures. Virtual reality technology is characterized by interactivity, immersion and multi-sensory, and its development affects our life. In recent years, virtual reality technology has been increasingly used in various fields, not only in film and television, entertainment, education, medical care, military and other fields, but also in short video production. Short videos have become an important part of our lives due to their short duration and the fact that they can be watched in fragmented time. Moreover, its short and concise nature, fast dissemination speed and ease of sharing have also contributed to the rapid dissemination and exchange between different cultures. Currently, short videos have dominated the social media field, and people commonly use cell phones to watch these video contents. However, on the traditional cell phone screen, there is usually only a fixed perspective, and users can only browse short videos by clicking and sliding, which does not allow for a 360-degree panoramic view, and the production method is also relatively process-oriented and single shooting method. With the continuous progress of the times, people’s demand for media content is constantly upgraded, and the audience is no longer satisfied with traditional print media, but expects to experience more immersive and more realistic media content. Therefore, a new form of media, virtual reality technology is gradually emerging. The perfect integration of virtual reality technology and short video, the user can feel the scene and atmosphere of the video, this new experience will make the user more in-depth understanding and feeling of the content of the short video, so as to enhance its dissemination effect and influence. Virtual reality technology provides new possibilities and opportunities for the production of short videos, and at the same time, the production of virtual reality short videos provides new tools and platforms for cultural communication. Methods: In this study, 200 questionnaires were distributed to the audience using the questionnaire method, aiming to investigate how much they know about virtual reality technology, their perceptions and attitudes towards virtual reality technology in the production of short videos, and how they perceive the impact of short virtual reality videos on cross-cultural communication. After collecting the data, statistical analysis tools were used to process and analyze the data and produce results. Results: Through the statistical analysis of the questionnaire data, this study found that most of the audience believes that compared with the traditional sense of the short video, the short video produced using virtual reality technology, the two-dimensional video to 3D imaging expression, the scene experience when watching the feeling of a more realistic, you can experience a more immersive audio-visual effect, improve the video viewing and interactivity. It is believed that virtual reality short videos are more capable of enabling people to experience different cultures and traditional customs across geographical barriers and promote cross-cultural communication. Conclusions: This study found that by applying virtual reality technology to short video production, short video content can more vividly and imaginatively display the cultural landscape and cultural traditions of different places, and increase the real experience of immersion. Short videos combined with virtual reality technology create a unique cross-cultural environment, which can help people better experience different cultural characteristics around the world, enhance their interest in and identification with different regional cultures by means of visual and auditory perception, understand the values of other cultures, and reduce the inconvenience of cultural exchanges due to geographical restrictions. This experience helps to enhance people’s cross-cultural awareness and be more tolerant of multiculturalism. With the development of science and technology, the future of virtual reality technology in short video production has a wide range of prospects for application, and the way of producing and watching videos will also change, which can provide new ways and means of cultural exchange and dissemination. However, at present, the virtual reality technology innovation is fast, the technical threshold is high, and the popularity of virtual reality technology is low, so how to make better use of virtual reality technology in the production of short videos in the future and how to use VR short videos to promote cross-cultural exchanges still need to be further researched.