A Study on the Developmental Process and Application Mode of AI Digital Humans in Cartoon Style: A Case Study of an Offline Doll Machine Store in Shenzhen

In today’s era of rapid AI development, a bunch of AI-based products and services are being implemented, reshaping various industries with its transformative power. In recent years, In the field of AI digital beings, Chinese researchers have predominantly focused on macro-level applications of digital beings, with room for improvement in specific application patterns. Much of the research and practice in this area has revolved around realistic-style digital humans, with relatively fewer studies on the application of cartoon AI digital humans. This study focuses on service design and utilizes the KANO model to analyze user needs. The findings indicate that: (1) Natural and seamless voice responses significantly enhance user satisfaction, while inadequate execution can lead to substantial negative impacts on user satisfaction. (2) Precise dialogue comprehension, expression recognition, and engaging performances have a notable positive effect on user satisfaction. (3) Initiating greetings based on perceiving people’s presence does not exert a significant influence on user satisfaction. Additionally, through practical case analysis, this study explores innovative application models of digital humans and their development processes with the aim of providing suggestions for digital human advancement, inspiring other industries, and promoting widespread adoption of digital human technology in daily life.