Research on Interactive Design of Guangxi Bronze Drum Tourism and Cultural Creative Products Based on AR Technology

Guangxi is one of the birthplaces of bronze drum culture, and bronze drum culture is rich in resources, which provides precious cultural genes for the research and development of cultural creative products. However, at present, the relevant products are not personalized enough, the expression form is single, and the culture and connotation contained in them are difficult to be understood and cognized by most people, and the empathy degree between the products and consumers is low. Based on this phenomenon, this thesis will explore the methods and strategies of AR technology intervention in the design of Guangxi bronze drum tourism cultural and creative products, so as to empathize with consumers in an interactive way and let users feel the experience of rich culture in the interaction, thus providing new ideas for ethnic minority cultural and creative products to increasingly go digital, mobile, scenario-based and experience-based.