Cross-Media Digital Form Design and Comparative Measurement of Intangible Cultural Heritage in Zhuhai: Promoting Cultural Exchange and Global Communication

Background: In the context of globalization today, cultural diversity and modern media communication are particularly important for preserving and inheriting intangible cultural heritage. With the continuous development of media technology and innovative design, digital media forms have become increasingly diverse. It is necessary to further study how different digital media forms can contribute to the dissemination of intangible cultural heritage. Research Methodology: Through the research methods of focus groups, experimental methods, and in-depth interviews, this study conducted comparative measurements of four media forms: text and image reports, visual media, information visualization, and interactive media. Evaluation was based on audience appeal, information conveyance effectiveness, and cultural emotion transmission, exploring how these cross-media forms facilitate cultural exchange and globalized modern communication. Research Findings: Our research reveals the strengths and limitations of different design forms in conveying intangible cultural heritage information and cultural emotions. Specifically, text and image reports can present the details of intangible skills through text and images, visual media conveys cultural emotions through visual narratives, information visualizations provide clear information presentation, and interactive media design can stimulate audience engagement and in-depth cultural understanding. This emphasizes the importance of media design forms in the exchange and dissemination of intangible cultural heritage. Conclusion: The conclusions of this study emphasize the pivotal role of media design forms in regional cultural presentation and global dissemination, offering practical guidance for future design endeavors.