Research on the Design of Art Derivatives from the Perspective of Digital Culture and Tourism: A Case Study of Works with Jiangsu Regional Themes

Aim: To explore empowering methods and design approaches of digital intelligent design for art derivatives, especially propose innovative digital design solutions for Jiangsu regional theme painting art derivatives. Methods: Through analysis of the design theory underpinning Jiangsu regional theme art derivatives and digital innovation strategies, the paper investigates enhanced presentation techniques, expressive formats, and expanded creative directions enabled by digital technologies. A case study of the Jingling Diagram Digital Art Exhibition informs this exploration. Conclusion: It is hoped that digital innovative technologies can be utilized to further enhance the aesthetic effect, mark-et promotion and communication influence of Jiangsu regional theme art derivatives, to better exhibited characteristics and charm of regional culture. This provides new perspectives for continued exploration of digital cultural tourism, inheritance of regional culture, and artistic innovation, achieving multiple benefits in cultural shaping, urban tourism, and brand value.