Addressing Cross-Cultural Design Challenges in Social Media Platforms: A Human-Computer Interaction Perspective

With the global popularity of social media, people are increasingly relying on social media platforms for their daily information sharing and social interactions. However, due to the differences in people’s values, habits and behaviours across cultures, the experience of using social media varies across cultural groups, which poses a challenge for cross-cultural design. To address this issue, this study aims to explore a culturally sensitive human-computer interaction (HCI) approach to promote the effective use of social media platforms globally. Through in-depth understanding of the usage habits and behavioural patterns of users from different cultures, the findings of the study include specific methodological and quantitative analyses to provide an effective design methodology that promotes social media platforms that can be successfully applied in cross-cultural environments and improves the user experience and usability of social media platforms in different cultural contexts. Thus, the usability of social media platforms can be increased and the user experience of users around the world can be improved.