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The Application of Immersive Virtual Digital Imaging Art in Cross-Cultural Communication of Internet Aesthetics Education

  • Weilong Wu,
  • Kejia Chen,
  • Qifan Yang

摘要

Objectives: In the Internet environment, the timeliness and scope of information communication has been dramatically improved. The mass media are able to reflect social and cultural norms through selective presentation and emphasis on certain themes, thus communicating with the audience and stimulating the greatest degree of emotional resonance, leaving a huge space for the realization of cross-cultural communication through Internet aesthetics education and diversified aesthetic standards. The “Internet+” background has given birth to a brand new mobile aesthetic space, accompanied by the emergence of a brand new aesthetic orientation, which will certainly trigger new changes in contemporary aesthetic education methods and approaches. In today's media socialization, the Internet and mass media are quietly shaping people's aesthetic concepts and consciousness, however, while the Internet satisfies users' access to aesthetic information, it is also accompanied by the communication of a large amount of good and bad aesthetic information, and extremist and irrational mass aesthetic culture continues to grow on the Internet platform. Along with the development of science and technology, the concept of “meta-universe” was born, and virtual reality technology, as a key part of the digital form, has been used in more and more art forms and fields, and has created a new type of visual art for human aesthetic activities: virtual digital imaging art. Virtual digital imaging art is a kind of art form based on image, with technical means and auxiliary exploration of art space as the core. As an emerging medium that relies on technology and interaction, virtual image carries the social responsibility and mission of spreading culture and art. The integration of new technologies has become a new trend in foreign cultural communication in recent years. Inherent traditional cultural communication methods have been difficult to meet the needs of Internet aesthetics communication, there are barriers and limitations in the communication between aesthetic culture and the public, and the development of digital technology and its application in cross-cultural communication has become a feasible path to overcome these difficulties. The study attempts to adopt a method that combines practical creation and theoretical deduction. First of all, based on the theory of cross-cultural communication, the virtual digital imaging art display space is built with the help of ue4 software, and virtual reality technology is used to present the aesthetic works of the five artists, so as to construct the communication path of the idea of diversified aesthetic standards. Secondly, semi-structured user interviews and open-ended questionnaire survey method were integrated to obtain user experience evaluation indicators. Finally, based on the results of the research, the effectiveness of virtual digital imaging art in promoting the cross-cultural communication of Internet aesthetics education is assessed, and its significance and value in realizing the cross-cultural communication of Internet aesthetics education is explored, as well as the disadvantages and shortcomings that actually exist in the application. This study focuses on the brand-new mode of human-computer interaction in immersive virtual digital imaging art, trying to break the stereotypical impression of beauty under the stereotypical thinking of the Internet, to provide a good path for the communication of the diversified Internet view of aesthetics education in the new era, and to provide relevant theoretical support and practical cases for the research on the application of virtual digital imaging art in the cross-cultural communication of Internet aesthetics education. Methods: In order to assess the effectiveness of the study and to obtain as large a sample size as possible, this study used an open-ended web-based questionnaire and semi-structured interviews to implement the research with users who participated in the art experience. In the open-ended web questionnaire, the design questions will inquire about four aspects, namely, aesthetic experience, interactive experience, immersion experience, and emotional experience, corresponding to their rating scales, and will be distributed through online social platforms. After that, interviews with typical users were conducted, and 30 users of different ages, professional backgrounds, and educational levels were selected from a number of artists, learners (students), scholars (researchers), and temporary visitors. After integrating the results, the virtual digital imaging art is further analyzed and evaluated in terms of enhancing the user's aesthetic experience, the effect of work display and the effect of Communicating of aesthetic ideas. Results: The questionnaire data showed that participants gave high ratings in terms of interactive experience and overall satisfaction after concluding the immersive experience of the imaging artwork in the virtual space, which, combined with the results of the interviews, showed that the interviewees had a high degree of accuracy in the restoration and retelling of the information and details of the imaging artwork, and that they understood and remembered the content of the imaging artwork, and that the users' aesthetic experience was effective. However, in terms of immersion and emotional experience, some users reported that they were unable to fully immerse themselves in this art form, and that they were unable to gain sufficient emotional resonance from it. Conclusions: It has been found that virtual digital imaging art, with the novel visual effect, open interactive experience and powerful communication advantages formed by a variety of artistic means having played an important role in expanding artistic expression, popularizing aesthetics education on the Internet, and cross-cultural communication of the idea of pluralistic aesthetic standards. It provides new ways and opportunities for cross-cultural communication of aesthetics education on the Internet, and effectively promotes the cross-cultural communication of aesthetics education. Although virtual digital imaging art shows great potential for development in promoting the cross-cultural communication of aesthetics education on the Internet, its shortcomings and characteristics of lacking authenticity and physicality, being difficult to realize emotional resonance, being highly technology-dependent, and involving legal and ethical risks determine that we can only continue to learn and study it in the process of dynamic development. This paper addresses the research on the application of virtual digital imaging art in the cross-cultural communication of Internet aesthetics education, which only provides a perspective for studying new types of art, and the research is still very insufficient, and the research on virtual digital imaging art needs to be continuously excavated and updated, with a view to better theoretically supporting the development of new types of art represented by virtual digital imaging art.