The Influence of Anthropomorphism on the User Experience of Digital Products

Nowadays, the user experience of products is very important, and anthropomorphism is widely used in product design, but it may also cause negative effects if used improperly. From the perspective of human-computer interaction, this paper constructs a moderated mediation model, designs and implements two studies, discusses the impact of anthropomorphism on the user experience of digital products, and analyzes its internal psychological mechanism and applicable conditions. The research results show that: In general, anthropomorphism can improve the user experience of digital products, and psychological distance plays a mediating role. Product type and belongingness need moderate this relationship, but there are some differences in 4 dimensions of user experience. The conclusion of this paper can help designers use anthropomorphism more pertinently.