The Relationship Between Ming-Style Chair Form Attributes and GenY Emotion by Kansei Engineering in China

With the increasing national self-confidence in China and advancements in artificial intelligence technology, there is a growing emphasis on the country’s unique culture and consumer emotions. This study aims to investigate the relationship between the form attributes of Ming-style chairs and the consumption emotions of Generation Y. A total of 198 GenY consumers aged 23–42 participated in the study, providing evaluations of representative Ming-style chair samples using a semantic differential 5-point scale across six groups of Kansei words. The relationship between the shape of Ming-style chairs and consumer emotions was explored using multiple linear regression analysis in SPSS26 to establish innovative design principles for these chairs. The findings reveal a direct correlation between the form attributes of Ming-style chairs and the emotions of Generation Y consumers. Specifically, the Danao section, armrest panel surface, and stretcher style of Ming-style chairs factors significantly influenced the “Simplicity,” “Sturdiness,” and “Style Spectrum” of consumers’ emotions. Consequently, developing new chair forms should be guided by consumer emotions and based on Ming-style chair form merits to meet their needs.