Discussion on Common Audience's Cognitive Differences of Cultural Commodities - Taking Contemporary Lighting Design as an Example

Today’s products are rich in shapes and categories. In-depth discussions on how to express traditional cultural characteristics and meet users’ higher-level spiritual needs through product design have become what contemporary designers need to think about and learn from. With the cultural collision of industrial products, the traditional oriental culture of paper lanterns has begun to promote the development of contemporary cultural product design. However, the current design of traditional paper lantern culture still lacks the emotional connection with users and the expression of relevant cultural connotations behind it. This study uses literature analysis to deeply explore the product expression of the cultural codes of paper lanterns, establishes a cognitive model of cultural commodity design, collects contemporary paper lantern product design samples, and creates a balanced relationship between contemporary and traditional culture through the participation of designers in the design. Artificial intelligence paper lantern products. By collecting cognitive questionnaires on 12 paper lantern products, based on the relevant attributes of paper lantern cultural codes, as well as product innovation, beauty, audience preference, etc., we investigated the differences in perceptions of product design among general audiences on both sides of the Taiwan Strait. Finally, through statistical analysis such as multidimensional analysis, we sorted out the differences in the general audience's perception of the cultural codes of cultural commodities on both sides of the Taiwan Strait, the differences in the general audience's perception of modern and artificial intelligence products, and the differences in the audience's perception of gender, region, and identity. Influence, et. The research results are basically consistent with expectations. This research will help promote the design of contemporary traditional culture and contemporary lamps, promote the charm of traditional culture while realizing works that are both functional and aesthetic. The designer’s subsequent paper lantern products Innovative design, as well as testing the auxiliary role of artificial intelligence in product design and providing substantial help in establishing cognitive models for artificial intelligence product design.