Competition or Coopetition? How to Improve the Cross-Industry Electronics Supply Chain

The proliferation of smart features and thus electronic components across nearly every industry and their products has created a new environment of cross-competition within the electronics supply chain. Automakers no longer compete with automakers for components. Instead, they’re up against mattress companies, vacuum cleaners, home security and more. This shift in demand, paired with the electronics supply chain’s significant disruptions over the past few years, creates serious forecast and demand challenges for both the electronics newcomers and the large established electronics players. Here we will explore how any size competitor can better navigate this traditionally complex environment and industry by closing the electronics knowledge gap, improving transparency and communication with suppliers, and ultimately, how to turn competition into collaboration and coopetition.