How to Make Deliberative Agenda Setting for Public Service Media with Algorithms?

Public Service Media is a type of media where agenda-setting plays an important role. Agenda-setting—in terms of information and enlightenment—provides normatively the very reason for having special media institutions, supported with public money and endowed with a special place in the media ecosystem. Commercially media, platforms or aggregators not need to worry about agenda-setting as long they can argue that they are not biasing to the degree that regulation is needed. Assuming that algorithmic recommendation by media organisations and by content aggregators will increase its importance to exposure, the question emerges: How to make a deliberative agenda-setting with algorithms? Is it possible? With point of departure in existing attempts to define public service value numerically, this chapter contemplates the possibilities and challenges of an automated PSM news editor.