Cloud Market—Possibilities, Potentials and Challenges of Cloud Computing from a Provider’s Perspective

This chapter concentrates on cloud computing challenges, possibilities and potentials analyzed from provider’s point of view. The main focus lies on analyzing the implemented enterprise value of cloud computing as well as obstacles and challenges towards the development of its full potential and the status-quo of the market size and share. An overview of the biggest players in the market, the regional analysis, market segmentation, value drivers and overall market conditions. The chapter ends with insights on unique value proposition, the challenges towards it and the competition drivers. The businesses focus on becoming agile to counter hostile environmental changes and global reachability, as selling proposition for cloud computing while the actual state, potential and expectations are fairly high.