The DTI Model Experience: Best Practices on Smart Destination Management

This chapter illustrates how the destinations that have adopted the Smart Tourism Destination (DTI) methodology have adapted it to their territory and specific features. The goal is to provide an overview of guiding actions for those involved in the management of a destination implementing the DTI methodology. It reflects on, using success stories, the implementation of everything that underlies the recommendations and actions defined at destinations in the process of becoming a DTI, offering a practical vision to inspire destinations. The selection of best practices has been performed drawing on more than 500 success stories, identified based on the operational best practice definition used by SEGITTUR: “a successful, effective, innovative and sustainable practice, which has been implemented, tested and validated, which is replicable and which deserves to be shared for it to be adopted by the larger plausible number of destinations”. The selection also pursues representing all kinds of destinations—encompassing all territories from a geographical and size perspective; any type of promoter, depending on who encouraged the practice; any type of tourism products shaping its supply and position on the market—and therefore addressing a wide range of the challenges associated with its management.