Long-Term Gamification: A Survey

In addressing the challenge of sustaining user engagement in gamified systems, this survey explores the long-term effects of gamification strategies. It emerges that success hinges on a nuanced blend of design elements, tailored personalization, evolving challenges, collaborative features, story-driven content, and dynamic updates. These factors are found to foster a deep-rooted sense of ownership, skill development, community belonging, and continuous discovery, all of which are crucial for keeping users engaged over time. This paper contributes by providing an early analysis of longitudinal studies, offering a valuable roadmap for developing enduring gamification experiences within the fields of human-computer interaction and gamification. Our paper advocates for further research examining long-term gamification in a more systematic and thorough manner.