A Study on the Application of Generative AI Tools in Assisting the User Experience Design Process

Despite its emergent stage, Generative AI has already started to significantly influence the various aspects of user experience (UX) design, introducing both challenges and opportunities for designers. This study employs the case of a mobile banking application by a Taiwanese bank to understand the design process of UX facilitated by Generative AI, aiming to evaluate the advantages and disadvantages of incorporating Generative AI into UX design processes. To achieve this research goal, three objectives are proposed: (1) Analyze the benefits and limitations of Generative AI assistance in the UX design process; (2) Provide recommendations for designers to incorporate Generative AI into the design process; (3) Suggest improvements for Generative AI tools to better meet the needs of designers. The research results show that Generative AI tools significantly reduce the time spent by designers on context analysis and the integration of inspiration in the early stages of their projects, allowing for a greater emphasis on creative and strategic tasks. However, the specialized skills of designers remain crucial for improving AI-generated solutions. UX designers adept in strategic questioning and critical thinking demonstrate a significant advantage in working with Generative AI tools.