Forming Core Values in Youth with the Usage of Media Materials

This article reveals the need of raising the level of media literacy in youth and the impact of media materials in educational and personality shaping processes, especially forming core and moral values. The importance of preparatory selection of media materials and its appropriate usage is underlined. The problem of youth lacking in media literacy competencies substantiates the expediency of its research. The peculiarities of student volunteer team training with the usage of media materials as a pedagogical technology are described. The description is concentrating on its step-by-step preparation, on the principles and core values of the suggested program or curriculum. The analysis of the shaping youth’ character with the usage of media materials in the works of domestic and foreign scientists from different scientific fields has been proceeding. A few sets of problems prevented or solved by such methods have been identified. The conducted research that used preparatory program with presented in it media materials meet the requirements of a pedagogical tool that effectively facilitated our activity. It is proved that combined features of applied professional technologies of thoroughly planned materials, including media texts, as well as effective engagement of youth in active volunteering, brings the shaping of core and moral values in youth as the result. The opportunities and challenges for researchers working with the problem of developing media literacy as a conductor for bettering the educational processes and as a result, the behavioral patterns in the society in the country are outlined by the authors.