Cognitive Component of Development of the Innovative Diffusion of the Socio-Economic Systems

The concept of the innovative diffusion is associated with the dissemination of innovations through the system of information, social and economic connections between the elements of the socio-economic system. The chapter is devoted to the cognitive component of the development of the innovative diffusion of such systems. The aim of the work is to study the issues of cognitive representation of the development of the innovative diffusion of the socio-economic systems and to design the theoretical base of the use of cognitive technologies for the making the relevant managerial decisions. The factor of cognitiveness, as the ability to perceive and process data to turn them into knowledge, will ensure stimulating the development of innovative sectors of the economy. The peculiarity of the cognitive approach is the possibility of qualitative modeling of complex weakly structured situations that are not subject to severe mathematical analysis. The attention is paid to examples of using the structural-analytical method of pattern recognition to predict the innovative development of the business entity. The authors demonstrated an original cognitive model, which allows to investigate problems that arise in the conditions of developing the innovative diffusion of economic systems. The relevant software complex has been created by the authors.