Research on Individualized Design of Youth Clothing Based on QFD Method

The manufacturing industry is undergoing a transformation from a traditional manufacturing model to a service-oriented manufacturing industry due to the gradual deepening of Industry 4.0 and the rapid development of the economy. This transformation has brought about technological and process innovations and significant changes in consumer needs and behavior. Currently, individuals prioritize self-expression and personalized satisfaction, which is particularly evident in their shopping habits. Clothing, as a crucial component of self-expression and personal style, has evolved from a purely materialistic aspect to a more spiritual one. Young consumers in the modern era have distinct clothing preferences. They seek not only functional and visually appealing products, but also clothing that embodies their values, tastes, and attitudes towards life. However, the traditional clothing industry largely relies on standardized production and has yet to establish a personalized industrial production model. As a result, the homogeneity of clothing makes it difficult to meet the diverse aesthetic needs of consumers. The adoption of personalized product design has become a new aid for the development and transformation of apparel enterprises. This paper conducts an in-depth study on the personalized demand for apparel products of youth groups using the Quality Function Deployment (QFD) method. By analyzing the needs of young consumers, we gain a comprehensive understanding of their consumption habits and aesthetic preferences. This understanding is then used to transform consumer demand into specific design requirements. This paper uses the hierarchical analysis (AHP) method to determine the weights and priorities of user needs. It then constructs a quality house to transform user needs into product design requirements. The aim is to provide guidance for apparel companies to design products for this group.