Online Commerce and Beehive Adoption Services Through User-Centred Design: The MyHive Platform for Direct Beekeeper-Consumer Interaction

The paper presents the design and implications of the MyHive e-commerce platform, a system that promotes direct interaction between beekeepers and consumers. It addresses the challenges faced by beekeepers in traditional commerce and demonstrates how the Beehive Adoption Marketing Strategy, supported by a user-centered design approach, can potentially mitigate these issues. The research presented in this paper outlines the user experience (UX)/Interaction Design processes used in MyHive's development and proposes a design approach that integrates User-Centred Design in E-commerce, the Beehive Adoption Marketing Strategy, and the application of technology in apiculture. The study proposes a design and marketing strategy of beehive adoption as a service and through this underscores the importance of direct beekeeper-consumer engagement for environmental conservation and sustainable beekeeping practices, offering insights for designers of similar platforms and services.