Optimization Design of Fresh e-Commerce Platform for the Elderly

The primary objective of this study is to address the concern of the extensive utilization of dark patterns in the fresh e-commerce platform in the Chinese market, which may have a negative impact on user experience. Specifically, the research focuses on the information requirements of the elderly population in relation to these fresh e-commerce platforms. To accomplish this, a comprehensive research approach incorporating case studies, user surveys utilizing the KANO Model, design implementation, and in-depth interviews is adopted. The findings derived from this study offer valuable insights into the specific information needs of elderly users within the realm of fresh e-commerce platforms. Moreover, optimization strategies for user interface design are proposed based on these discerned needs, thereby contributing to enhanced user experience among the elderly users.