Study of the Effectiveness of Gamification Design Applied to Chinese Medicine Learning App

Gamification has become an increasingly important topic and has been researched in many fields. Chinese medicine culture is a treasure of Chinese traditional culture, but the existing Chinese medicine learning mobile apps mostly adopt the traditional way of science learning, and it is difficult to have innovative research and discovery. Gamification design can apply gamification elements to non-game scenarios to optimize the user experience and help to solve the actual problems. Based on this, the article conducted a study on the usability, effectiveness and emotional experience of gamification design applied to Chinese medicine learning mobile apps, and found that gamified Chinese medicine learning apps have multiple positive effects on promoting users’ knowledge of Chinese medicine, and the results are of positive significance for optimising this kind of apps, and providing a more suitable way to learn and disseminate the Chinese medicine culture.