Resilient and Value Creating Wine Ecosystem: An NFT-Driven Agricultural Digital Twin Case Study with #NFGrapevine

Digital twins play an increasingly crucial role in enabling value creation in service ecosystems. The inexorably advancing climate change is changing the social and ecological view of the public and vintners on agriculture. For winegrowers, this means that sales decline and winegrowing becomes more demanding. The digital twin may provide a part of the solution. This paper empirically investigates the following question: To what extent can digital twins in Swiss viticulture contribute to data-to-value creation, considering Web3 and Internet of Things technologies? The study is based on a case study of a vineyard in the canton of Valais in Switzerland. A project, stakeholder, and benchmarking analysis was performed on the use case of #NFGrapevine. This resulted in an ecosystem map and a data-to-value stream on which recommendations for the use case were based to reach a defined target state for the digital twin for #NFGrapevine.