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Bibliometrics-Based Visualization and Analysis of E-commerce Poverty Alleviation Research

  • Xiuyuan Gong,
  • Pengkai Sun

摘要

E-commerce poverty alleviation is an effective way to achieve accurate poverty alleviation and has become a research hotspot in recent years. To comprehensively understand the e-commerce poverty alleviation research topics and frontier evolution trends, this paper applied Citespace to visualize and analyze relevant core journal articles in the Web of Science (WOS) and China Knowledge Network (CNKI). Based on the existing research results, this paper constructed an integrated analytical framework to analyze the specific content of the research topics on e-commerce poverty alleviation from research on the effects of e-commerce poverty alleviation policies, research on e-commerce poverty alleviation modes and influencing factors, and research on the effects of e-commerce poverty alleviation. Finally, this paper proposed that future research can be further explored and analyzed in research on the integration of live streaming and e-commerce poverty alleviation, research on corporate social responsibility in e-commerce poverty alleviation, and research on e-commerce poverty alleviation model optimization.