How Platform Companies Achieve Value Co-creation: A Dual-Case Study Based on Resource Orchestration Perspective

With the widespread use of information technology, such as big data and the Internet of Things, traditional companies generally show the strategic direction of platform transformation to create value. However, few studies have explored the challenging issue of how to achieve value co-creation in platform companies. This dual-case study constructs a framework that explores the value co-creation mechanism of platform companies based on the resource orchestration perspective. By dividing platform companies into two categories (organizational-oriented and individual-oriented), this study clarified the resource bases, resource orchestration actions, and advantage results of value co-creation in each type of platform companies. At the same time, we followed the logic of “elements-actions-results”. Then two primary paths were advanced respectively trying to outline the realization mechanism of value co-creation in platform companies. This research contributes to revealing the “black box” of how to achieve value co-creation in platform companies theoretically and enriching the interpretation boundary of resource orchestration practically.