Baseline Proposal of User Experience Practices in the Software Engineering Process: Global MVM Case

Software development companies must consider the satisfaction of interested parties, especially users, and within quality attributes including user experience (UX). This factor is relevant since the success or failure of the software will depend on the ease with which users can handle it and interact with it in a way that generates a positive perception, achieves acceptance and allows more significant use. Additionally, the joint participation scenarios that software companies must face due to opening processes through co-creation with clients, users, companies and other agents, increase the complexity of their environment. Thus, under this scenario, research is carried out to incorporate UX practices into the software development life cycle of the Global MVM company in a way that allows it to face current challenges, optimize and improve its portfolio of products and services and a better approach to the needs of its clients and users is achieved.