Proposal to Improve Risk Management in New Product Development Projects in an Automotive Company

Risk Management is a crucial domain within Project Management for organizations, and it plays a fundamental role in the automotive sector, ensuring a competitive position in today’s dynamic and constantly evolving environment. This research was carried out at Bosch Car Multimedia Portugal, with the main objective of analyzing and identifying areas for improvement in Risk Management practices in New Product Development projects of the company. As a result of the study, several measures were proposed to enhance and optimize the Risk Management process. The research strategy employed was a case study, incorporating various techniques for gathering the necessary information for both the theoretical foundation and the analysis of the current situation in the company, for the project under analysis. The research aimed to foster a culture of Risk Management within the project team, considering their needs, limitations, and expectations. It is important to promote Risk Management routines, ensure team involvement, and implement good practices that make the entire process effective, practical, and smooth. Following the comparative analysis between the observed reality and the theory, a model approach for Risk Management, tailored to the specific project, was proposed. Additionally, other suggestions were presented to facilitate and enhance the implementation of Risk Management practices within the company, as well as to broaden the overall knowledge of teams on the subject matter. The importance of cooperative and proactive work, the promotion of a risk-aware culture, and continuous investment in process improvement and team dynamics were highlighted.